Hospitality Marketing Management, Fourth Edition and Nraef Workbook Package Robert D. Reid

ISBN: 9780471708643

Published:

Hardcover

626 pages


Description

Hospitality Marketing Management, Fourth Edition and Nraef Workbook Package  by  Robert D. Reid

Hospitality Marketing Management, Fourth Edition and Nraef Workbook Package by Robert D. Reid
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 626 pages | ISBN: 9780471708643 | 4.53 Mb

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).



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